February 4 news, according to foreign media reports, following screens/sony.html”title=”" >Sony released its third quarter report, the incoming CEO Kazuo Hirai announced Sony rescue plan. From the content of his story, the plan includes four major areas: to build Sony’s core competitiveness, integrated TV services, to explore low-cost way to accelerate the company’s innovative.
1, to create Sony’s core competitiveness. Kazuo Hirai said in his speech, Sony’s strengths lies in digital imaging and gaming business, the future he will use the assets in these areas to strengthen its position in the growing mobile market, which will become a wholly owned Sony Ericsson the main concern. In addition, Hirai also expressed the hope that technological advances in digital imaging, the gradually applied to the medical industry, and playing a core business in the future. As for the game assets, he hoped that through the development of the only Sony can provide mobile products to be strengthened.
2, integrated TV services. Hirai’s view, the TV will continue to be the core of home entertainment, LCD TVs have the basic necessities of, Sony can no longer waste time in this market, the future Sony will continue to implement the asset-light line, and selective use of resources, and to consider collaboration with other companies to reduce costs. In addition, Sony own the Crystal LED and OLED technology fully available to develop compelling television products.
3, low-cost correction. Sony needs to figure out the existing diversified product line, which will become a value-added commodity products, in order to find the discarded products or reduce costs through better cooperation.
4, to accelerate innovation. In the medical field to become the future core business, Kazuo Hirai, Sony in a very advantageous position. Sony sensors, signal processing, lenses, monitors, there are a lot of innovative technology, its application to gastroscopy, X-ray and ultrasound diagnostic equipment, they can develop a few of the innovative products.